Blog
Now Hiring – Digital Marketing Agency Assistant
Overview PPC Better is a Nashville based digital marketing agency that specializes in Google Ads paid search and YouTube advertising. The appointment setter and marketing assistant is a part time (20 hours per week) entry level role that does not require a college...
Image Extensions for Google Search Ads – Specs and Best Practices
Google Ads now allows you to add images to search ads. Implementing this can substantially help improve the performance of your ads. We recommend including at least 1 square and 1 rectangle featured images with your ads. It is often good to include more than one...
7 Big Blunders that Most Google Advertisers Make
https://youtu.be/KrSYcTsMv2A Google Ads is complicated, but If you set it up right, and operate a business customers want to engage with, running a Google Ads campaign can be very profitable. If you don’t navigate the advanced platform features well, you’ll get a...
Google Display Ad Formats
There are two main formats that we're using for Google Display Ads campaigns currently. Here we present specifications for the two main Google Display Ads formats; Responsive Display Ads and Custom Banners Responsive Display Ads Full Google documentation here...
Pest Control Company and PPC Better
Situation Overview A well established pest control company, with offices in seven distinct geographic locations, came to us with a common problem. “Google Ads are way too expensive lately.” They’ve been advertising with Google Ads for years, but lately, the leads were...
The Staging Co and PPC Better
Situation Overview The Staging Co is a home staging company and airbnb/short term rental decorating agency. They were looking to grow their customer base and knew their customers were searching Google for businesses like theirs. They engaged with someone who seemed...
Our internal Google Ads campaign
We buy Google Ads exactly the way we tell you to. Schedule a strategy session to learn more about how PPC Better can help you today!
SEO Agency Partners with PPC Better for Google Ads Management
Situation Overview A mid-sized agency that provides high quality content and technical SEO services was regularly encountering clients who asked for paid search and other digital paid media services. After experimenting with both building in-house capabilities and a...
The Basics of Setting Up a Brand Safe YouTube Campaign
YouTube is wildly popular and your customers are spending large amounts of their media consumption time watching videos there. There is a large opportunity to connect with your target audience while they are watching videos on YouTube. If you want to make sure your...
Granting Google Ads Manger Access to a My Client Center (MCC) Account
Many Google Advertisers choose to work with a digital marketing agency or freelancer when deploying Google Ads for Search, Display and/or Video. There are two basic paths to share access to a Google Ads account. Our agency’s preferred method is to share access via a...
Google Ads Budget Strategies
Google Ads Budgets – Monthly Spend, Segmentation, and Impression Share It’s difficult for many to wrap their head around the nuances and complications involved with managing Google Ads budgets. In this post, we’ll dive into what Google Ads budgets are as opposed to...
Google Ads Keywords – 4 Key Categories
Segmenting Keywords by Consumer Intent Keywords are a foundational element of paid search advertising. We’ve previously discussed the differences between keywords and search queries in some depth so we’ll omit that here. Today we’ll be focusing on identifying the...
Nobody Clicks on Google Ads
*Please note, this is a blast from the past post from my blogspot blog named "Search Engine Grease" over 10 years ago. No current edits to the body text or images have been made. Nobody Clicks on Sponsored Links A study from Cornell University supports our proprietary...