What Is Conversion Tracking?

Overview

 

  • Just installing Meta PIxel or GA4 isn’t enough
  • Pixel based tracking can identify when a paid click converts to a lead by filling a form or engaging with a phone number
  • Pixel based tracking alone cannot identify qualified leads vs unqualified
  • Advertisers who implement our multi layer best practices commonly see 50-500% improvements in cost per qualified and overall lead volume
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Why Do You Need To Implement Advanced Conversion Tracking?

 

  • Advertisers with no conversion tracking almost always recieve negative ROI from Google/Meta Ads spend
  • Pixel tracking alone leaves you vulnurable to ad fraud from sources including competitors, spam bots, ‘made for advertising” websites/channels and more
  • Advertisers who implement qualified lead and closed won customer tracking commonly see 50-500% increases in lead volume at a 20-50% lower cost per lead.

Experience You Can Trust

Million Ad Spend Managed

Million Revenue Generated

Happy Clients

What Our Clients Say

Ferguson Wellman has been working with PPC Better for Google Ads management since 2020. I appreciate their experience, professionalism, and skill in helping us efficiently reach our ideal customer. Highly recommended!

Mary Faulkner

Ferguson Wellman

I’ve been working with Ben and team for years. PPC Better generates the leads I need to scale my company in a very competitive B2B niche.
Eliyah Finkelstein

Stratosphere Digital

About PPC Better Nashville Google Ads Agency

PPC Better’s team of 100% US based account owners provide our clients in Tennessee with better performing Google and YouTube Ads campaigns. We use advanced platform features to allow you to buy more high purchase intent traffic, and less people doing research. If you’re ready to win at PPC, request a call or schedule your strategy session today!

Effective Digital Advertising

 

Google Ads Done Right