X Ads Campaign with PPC Better

Aug 14, 2025

X Ads: Reach the Right Audience, Right Now

Looking to ignite real-time conversations and connect with a vibrant, engaged audience? X is your platform. With 611 million monthly active users as of early 2025, X ranks among the world’s top social media platforms. The ads have improved quite a bit along with the advances xAI is making with Grok.

Why X?

  • Real-Time Impact: Tap into live conversations with keyword and event-based targeting to align with trending moments.
  • Engaged Audience: 75% of users interact with brands, and branded content saw 63% more likes and 20% more reposts in late 2023.
  • Unmatched Reach & Engagement:
    • X ads reached 586 million users in January 2025, covering 7.1% of the global population and 9.9% of adults 18+.
    • 80% of users access X from their phone.
    • X’s ad view time is 26% higher than other leading platforms, ensuring your message sticks.

X Ads Estimated Traffic/Engagement

Campaign Type Objective & Billing $1,000 Spend (Expected Traffic) $3,000 Spend (Expected Traffic) $5,000 Spend (Expected Traffic)
Reach/Awareness Build visibility; billed by CPM. Focuses on impressions. ~166,667 impressions ~500,000 impressions ~833,333 impressions
Engagements Drive likes, replies, retweets; billed by CPE. Measures interactions. ~4,000 engagements ~12,000 engagements ~20,000 engagements
Website Traffic Drive clicks to site; billed by CPC. Includes ~0.86% CTR on impressions. ~2,000 clicks (~232,558 impressions) ~6,000 clicks (~697,674 impressions) ~10,000 clicks (~1,162,791 impressions)
Followers Grow account followers; billed by CPF. Targets similar audiences. ~400 followers ~1,200 followers ~2,000 followers

X’s fast-paced, conversational vibe and precise targeting options—demographics, interests, behaviors, and more—let you craft campaigns that resonate. Ready to spark a connection? Request a strategy session to learn more about how we can make it easy for you to run high-performing ad campaigns on X.