X Ads: Reach the Right Audience, Right Now
Looking to ignite real-time conversations and connect with a vibrant, engaged audience? X is the platform for you. With 611 million monthly active users as of early 2025, X ranks among the world’s top social media platforms. Ads have improved significantly alongside xAI’s advancements with Grok.
Why X?
- Real-Time Impact: Tap into live conversations with keyword and event-based targeting to align with trending moments.
- Engaged Audience: 75% of users interact with brands, with branded content seeing 63% more likes and 20% more reposts in late 2023.
- Unmatched Reach & Engagement:
- X ads reached 586 million users in January 2025, covering 7.1% of the global population and 9.9% of adults 18+.
- 80% of users access X from their phone.
- X’s ad view time is 26% higher than other leading platforms, ensuring your message sticks.
X Ads Estimated Traffic/Engagement
| Campaign Type | Objective & Billing | $1,000 Spend (Expected Traffic) | $3,000 Spend (Expected Traffic) | $5,000 Spend (Expected Traffic) |
|---|---|---|---|---|
| Reach/Awareness | Build visibility; billed by CPM. Focuses on impressions. | ~166,667 impressions | ~500,000 impressions | ~833,333 impressions |
| Engagements | Drive likes, replies, retweets; billed by CPE. Measures interactions. | ~4,000 engagements | ~12,000 engagements | ~20,000 engagements |
| Website Traffic | Drive clicks to site; billed by CPC. Includes ~0.86% CTR on impressions. | ~2,000 clicks (~232,558 impressions) | ~6,000 clicks (~697,674 impressions) | ~10,000 clicks (~1,162,791 impressions) |
| Followers | Grow account followers; billed by CPF. Targets similar audiences. | ~400 followers | ~1,200 followers | ~2,000 followers |
X’s fast-paced, conversational vibe and precise targeting options—demographics, interests, behaviors, and more—let you craft campaigns that resonate. Ready to spark a connection? Request a strategy session to learn how we can simplify high-performing ad campaigns on X.
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