PPC Better Blog
Google Ads Keywords – 4 Key Categories
Jul 19, 2022
Segmenting Keywords by Consumer Intent Keywords are a foundational element of paid search advertising. We’ve previously discussed the differences between keywords and search queries in some depth so we’ll omit that here. Today we’ll be focusing on identifying the...
Nobody Clicks on Google Ads
Jul 19, 2022
*Please note, this is a blast from the past post from my blogspot blog named "Search Engine Grease" over 10 years ago. No current edits to the body text or images have been made. Nobody Clicks on Sponsored Links A study from Cornell University supports our proprietary...