Get Better Performance By The Numbers
Manual & Automated Customer Journey Guiding with PPC Better CRM Services
Running ads on Google or Meta is like swinging a hammer—you’ve got to hit the nail square to get results. Clicks are great, but if they don’t turn into customers, you’re just burning cash. That’s where PPC Better steps in.
We hook up your ads to CRM systems like HubSpot or GoHighLevel, then add practical automations to keep your leads moving. From appointment reminders to re-engaging old contacts with AI, we make sure your advertising pulls its weight.
Here’s how we help hardworking businesses like yours get more from their ad dollars:
Why Bother Connecting Your Ads to a CRM?
Look, ads bring people to your door, but it’s your job to get them to buy something. Without a system to track and follow up, those leads slip through the cracks. A CRM tied to your ads is like having a foreman who keeps the crew on task—it organizes everything so you can focus on closing deals.
The latest updates from Google and Meta Ads have dramatically increased the ability of the bidding and targeting AI to connect your ads with the right customers, but only if you feed them the data they need. If you’re just counting form fills, instead of monitoring, nurturing, and maybe most importantly, sharing critical data about the customer journeys that results from your ad traffic with Google Ads and Meta Ads, your AI is flying blind.
Here’s what it does for you:
1. Keep Tabs on Leads: Links your ads to your CRM so you know exactly who’s clicking and what they’re doing.
2. Stays in Touch: Uses your CRM to send emails or texts that feel personal, not spammy.
3. Saves You Time: Automates the grunt work, like reminders or verifications, so you’re not stuck doing it manually.
4. Smarter Spending: Shows you what’s working in your ads, so you can cut waste and get better results.
We set this up so your ads don’t just bring in leads—they turn into real business.
What We Do to Make It Happen
At PPC Better, we’re not about flashy promises. We roll up our sleeves and build systems that work for your business, whether you’re a small shop or a bigger operation. Here’s how we get your ads and CRM playing nice together.
Integrating Google/Meta Ads with HubSpot, GoHighLevel, or your CRM
We connect your Google Ads and Meta Ads to CRMs like HubSpot or GoHighLevel, so all your tools talk to each other. No more jumping between apps or losing track of leads.
HubSpot Setup: Hubspot has native Google and Meta Ads integrations. These can automatically capture your gclid or fbclid, associate them with a lead record, and facilitate conversion data passing back to the platform. If you’re using Hubspot but have not solved for offline conversion tracking, Contact Us for a Free Strategy Session to get started.
GoHighLevel Setup: We use GoHighLevel to handle everything from landing pages to texts, making it easier to convert and nurture leads. Depending on the use case we will either use the GHL native ads platform integrations or put Zapier in the middle to pass qualified leads and click ID data.
Other CRMs: Got a different CRM? Still managing leads in a spreadsheet? If we can’t automate it, we won’t do it. In most cases we can find a way to automate it, so even if you’re not on GHL or HubSpot, book a strategy session anyway.
Basically we handle the complex techy stuff to make sure the Google AI sends you customers, not spam. This frees you up to work on the business instead of in it.
Email and Text Automations That Do the Heavy Lifting
Following up with leads shouldn’t feel like herding cats. We set up email and text automations that keep your customers engaged without you lifting a finger.
Welcome Messages: Send new leads a quick email or text to make them feel valued and help them understand the next steps.
Cart Recovery: Reach out to folks who almost bought but bailed, nudging them back with a friendly message.
Automated Lead Scoring: Use double opt in to verify email and phone information. Tell Google and Meta to uprank qualified leads, demos, and customers while it downranks form spammers who don’t even bother the click opt in links.
Manual Lead Scoring: Make it quick and easy for your front line sales team to provide immediate feedback on leads. Use persistent click ID tracking to surface long term profitability down to the keyword level so you can quickly double down on what’s working and do less of what isn’t.
We use your CRM to make sure these messages hit the right people at the right time, so you get more replies and sales.
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Making Your Ads Work Harder
When your ads and CRM are connected, you get a clearer picture of what’s working. We use that to tweak your Google and Meta Ads for better results.
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Better Targeting: Pull data from your CRM to find more people like your best customers or retarget ones who slipped away.Personalized Ads: Show ads based on what folks did on your site, like what pages they checked out.
Money-Saving Adjustments: Shift your budget to the ads and keywords that bring in the most sales.
We’re all about achieving your goals, plain and simple. Need more customers at a similar CAC? Need to improve ecommerce campaign ROAS? Request a free strategy session to find out more about how we can help.
How We Get It Done
Working with us is straightforward. Here’s the plan:
Coffee Date: We talk about your business, what you’re doing now, and what you want to achieve. It’s free and we’ll even bribe you with a free coffee card if you’re a decision maker at a qualifying business.
Find a Fit: We get to know you, your business and your goals a bit to help both sides find out if we would be a good fit to work together.
Set It Up: If everyone wants to move forward, we build out your enterprise quality ads campaigns and install our best in class tracking systems.
Add Traffic: We create landing pages to capture leads, then emails, texts, and AI workflows to score your leads and support your internal sales team.
A/B Testing for the Win: We test each step and micro step in the customer journey, prioritizing elements that are statistically most likely to move the needle. By trying this/that at each step in the customer journey over and over, we eventually produce higher click through rate, conversion rate and ROAS, which means more profit for the same amount of ad spend.
We do the complicated parts of effective Google and Meta ads campaigns, so you can focus on what you do best. Training and leading your team.
Want AI ready Google and Meta Ads campaigns?
Your Google and Meta Ads can do a lot more when they’re tied to a CRM that works. With PPC Better, you’ll keep leads organized, stay in touch without the hassle, and make every ad dollar count. Whether it’s HubSpot, GoHighLevel, or AI-driven campaigns, we’ve got the know-how to make it happen.
Don’t let good leads go to waste. Reach out for a free consultation and ad check-up. Let’s get your advertising and CRM working as hard as you do.
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